Fallout fever: Why we can expect more video game, TV tie-ins

The data is in, and TV tie-ins lead to more interest in a given franchise. The only question: Is it leading to more revenue for publishers?

I guess family dinners could always be worse… Source: Fallout 4

I’m fighting an unwinnable battle at my family dinners.

Everyone else at the table is an avid reader. They indulge in discussing the latest crime dramas they're reading, sharing book recommendations as they go. As I’m not much of a book worm — I attribute this to reading daily for my writing-based job — I had previously resigned myself to sitting in silence with nothing to contribute.

But this year, something clicked. I decided, rather than being frustrated about how my hobbies don't line up with theirs, to steer the conversation towards the interesting video games I've been playing, particularly their notable plot beats.

These attempts are usually met with a swift redirect back to the books of the day. However, thanks to TV shows like Amazon Prime's Fallout, the scales may be slightly tipping in my favour.

Video games have long built worlds and told st…