From Twitter quip to Summer Games Fest debut: How Frosty Games Fest surpassed all expectations

The ANZ showcase's long-term goal was joining the global games event. It happened in under a year.

Like most of the best things on the internet, it began both as a joke and as a social media post.

Amy Potter-Jarman, former Twitch APAC Marketing Director, was mucking around on Twitter (now known as X) last June when she said Australia should host its own 'Winter Games Fest' where we talk about games while drinking hot chocolate. She was riffing off the success of the Summer Game Fest, a June event that has grown to fill the void left by the disappearance of E3 — formerly the world's largest gaming event.