How Nintendo closes up shop: Inside the sunset of Animal Crossing: Pocket Camp
And my go-to recommendation to scratch that shooter itch.
Nintendo has to be the gaming industry’s most unpredictable company. In 2017, after years of resisting pressure to do so, the gaming giant released a trio of mobile games leveraging its hot intellectual property: Super Mario Run, Fire Emblem Heroes and Animal Crossing: Pocket Camp.
All three ticked away with similar business models. You could initially play them for free, and then upgrade your experience with a combination of a subscription or purchase in-game new content with microtransactions. This year, the company announced that it would be ending ongoing support for one of those games, Animal Crossing: Pocket Camp, moving it to an offline model with a one-time purchase.
It piqued the interest of Kayla Medica, a player of the game and specialist business-to-business marketer — who runs her own Substack, Mehdeeka. We sat down and discussed what it all means and why it's interesting from both a marketi…
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