What Sony can learn from Apple: Three ways to make the PS5 Pro feel more premium

Inspired by the company who wrote the book on successfully making expensive tech products pricer.

It looks like an upgrade, but does it feel like one?

My biggest mistake with the PlayStation 4: not buying its Pro model sooner to get more value out of it.

My old PS4 was on its last legs; clogged with dust, overheating on newer games with its internal fan sounding like a jet engine. But I held off as long as I could, purchasing the PS4 Pro only 18 months before the launch of the PS5. I had forked out for two consoles — devices meant to last at least five years — in a two year period. It was an error I wouldn't repeat this time around. And with that in mind, I made the plunge on the launch day of the PS5 Pro.

I'm happy with the console and so are others. The general consensus across reviews that I've read is that it’s a great product. It's really the subtle differences that help the PS5 Pro stand out from its earlier model. It's quieter, cooler and runs games more seamlessly than the base PS5. Though, on a less than two-year-old Samsung TV, it's hard for me to notice the graphical dif…