Subscriptions' slow march into gaming is gaining traction

The trend's contribution to total revenues generated by gaming in Australia almost doubled in two years.

Jul 10, 2024

∙ Paid

Xbox Game Pass, one of the key platforms and drivers of the subscription trend.

First it was music, then TV shows and movies. Now, the subscription trend is well on its way to becoming a force in gaming.

It reached a new milestone in Australia this year, accounting for 12 per cent of all gaming-related spend (excluding mobile gaming) in 2023, nearly doubling from 7 per cent in 2021.

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