Infinite Lives

Infinite Lives

Analysis

Subscriptions' slow march into gaming is gaining traction

The trend's contribution to total revenues generated by gaming in Australia almost doubled in two years.

Harrison Polites's avatar
Harrison Polites
Jul 10, 2024
∙ Paid
Xbox Game Pass, one of the key platforms and drivers of the subscription trend.

First it was music, then TV shows and movies. Now, the subscription trend is well on its way to becoming a force in gaming.

It reached a new milestone in Australia this year, accounting for 12 per cent of all gaming-related spend (excluding mobile gaming) in 2023, nearly doubling from 7 per cent in 2021.

User's avatar

Continue reading this post for free, courtesy of Harrison Polites.

Or purchase a paid subscription.
© 2026 Harrison Polites · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture